Comments on: Putting Marketing Back in S&OP: Journal of Business Forecasting https://demand-planning.com/2013/04/01/putting-marketing-back-in-sop-journal-of-business-forecasting/ S&OP/ IBP, Demand Planning, Supply Chain Planning, Business Forecasting Blog Sat, 20 Apr 2013 09:44:30 +0000 hourly 1 https://wordpress.org/?v=6.6.4 By: Steelwedge https://demand-planning.com/2013/04/01/putting-marketing-back-in-sop-journal-of-business-forecasting/#comment-230 Sat, 20 Apr 2013 09:44:30 +0000 https://demand-planning.com/?p=1804#comment-230 S&OP technology is fast becoming a “must have” for many large companies. In fact, the market is expected to balloon to $1.5B and we are expanding rapidly to seize the opportunity.

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